About the role#
Marketing Strategy connects consumer insights to business objectives by leading go-to-market strategies for Walt Disney World Resort. This role focuses on driving consumer demand, visitation, and revenue goals. You will work within teams such as Domestic Audience Marketing, Florida Resident & Annual Pass Marketing, or Disney Resorts Collection. This is a full-time, six-month internship based in the Orlando area.
What you'll do#
- Support managers by building and implementing communication plans.
- Evaluate campaign creative and monitor tactical performance.
- Analyze consumer research results to identify trends.
- Interpret data to determine action plans.
- Collaborate with internal teams to execute marketing strategies across emails, web content, and paid media.
- Lead projects to increase brand awareness and drive conversion.
What you'll need#
- Previous experience in a marketing internship.
- Proficiency using Microsoft Office Suite, including the ability to develop presentation decks.
- Skill in using data analysis and consumer insights to tell a compelling story.
- Strong team collaboration skills and the ability to handle conflict.
- Personal leadership skills and the initiative to solve business problems.
- Enrollment in an accredited college or university pursuing a degree in Marketing, Business Administration, or a related field.
- Ability to work full-time hours from January 2027 through June 2027.
Location & details#
- Location: Celebration, Florida.
- Work Modality: On-site.
- Term: Winter 2027 (January to June).
- Compensation: $23.00 per hour.
- Requirements: You must provide your own transportation and housing in the Orlando area. You must also possess unrestricted work authorization.
About The Walt Disney Company
The Walt Disney Company operates as a diversified international media and entertainment enterprise. Its business segments include Disney Entertainment, ESPN, and Disney Experiences. The company produces movies, television programs, and consumer products while managing theme parks and resorts. It maintains headquarters in Burbank, California, and employs over 193,000 people.
How to get in at The Walt Disney Company
Securing an internship at The Walt Disney Company requires speed because the volume of applicants is high. Intern Insider sends an instant alert the moment a role matching your target is published, helping you apply early before the pile grows. Applying among the first gives your application a better chance of being seen by the hiring team. You can also use Intern Insider to surface the recruiters behind the company's roles. Reaching out directly to ask about the role or a referral often improves response rates compared to submitting through a general queue.
