About the role#
The Product Marketing MBA Intern will collaborate with the Product Marketing team to define product positioning and messaging. You will perform competitive analysis, assist with go-to-market launch strategies, and track performance. This role is focused on developing and executing marketing initiatives for Workiva products.
What you'll do#
- Compile analyses and build financial models on customer trends and historical data to support product decision-making.
- Conduct performance analysis of existing products, including pricing, adoption, and usage trends.
- Quantify and size markets by identifying competitors, key players, and market trends.
- Perform go-to-market performance reviews, including win/loss analysis, to identify opportunities for improvement.
- Support the creation and refinement of marketing collateral through research and content curation.
- Lead ad-hoc analyses to support data-driven initiatives and strategic projects.
- Design analytics and visualizations to provide performance insights for senior management.
- Develop templates, tools, and communications to drive consistency in go-to-market processes.
- Build working relationships with sales, pre-sales, product management, enablement, services, and customer success teams.
What you'll need#
- Currently enrolled in a full-time or part-time MBA program or similar graduate degree program.
- Undergraduate degree in Business or a related field of study.
- Minimum of 2 years of work experience in strategic marketing.
- Experience in the SaaS industry or a similar field.
- Proficiency in Microsoft Office suite, including Excel, Word, and PowerPoint.
Location & details#
- This is a paid internship.
- The role is available for Winter 2027 and Summer 2027 terms.
- Work modality is remote, with the option to work in a hybrid capacity for those located near an office hub.
- No sponsorship is provided for this role.
About Workiva
Workiva is a software company that provides a platform for data connection, process unification, and team collaboration. It serves finance, accounting, sustainability, risk, and audit teams across more than 6,600 organizations. The company was founded in 2008 and is based in Ames, Iowa. It currently employs over 3,300 people and operates as a public company.
How to get in at Workiva
Applying early for an internship at Workiva is a significant advantage because it ensures your materials are reviewed before the applicant pool grows too large. Intern Insider sends an instant alert the moment a role matching your target is published, helping you stay ahead of the crowd. This timing often makes the difference between being seen and getting lost in the pile. You can use this lead time to prepare a thoughtful application that reflects your interest in their platform. Reaching out to the recruiters behind Workiva roles directly can further improve your response rates. Intern Insider surfaces the specific people managing these openings, allowing you to ask relevant questions or request a referral. Connecting with the right person shows you are serious about the opportunity and helps you stand out from the standard queue.
