Student Worker - Yearbook Outreach & Engagement Representative AY27

About the role#

The Yearbook Outreach & Engagement Representative leads all efforts to promote yearbook sales. This role manages outreach from start to finish, ensuring strong visibility and engagement across campus through email marketing, social media, and direct communication with students, families, and campus partners.

What you'll do#

• Create and send email marketing campaigns regarding sales, deadlines, and special offers.
• Manage yearbook social media accounts to drive awareness and interest.
• Conduct outreach to students, parents, and campus groups to encourage yearbook purchases.
• Track engagement trends and share weekly updates with the yearbook team.
• Identify new opportunities to promote the yearbook across campus and online.
• Maintain consistent, professional communication that reflects Student Media standards.

What you'll need#

• Self-driven personality with the ability to take initiative and work independently.
• Outgoing communication style with an interest in connecting with students and campus partners.
• Strong organizational skills to manage multiple deadlines.
• Confident writing abilities with clear, engaging communication skills.
• Comfort using social media platforms and learning new digital tools.
• Creative thinking to bring energy and ideas to engagement efforts.
• Preferred majors include Marketing, Communications, or Business Administration.

Location & details#

• Location: Waco, Texas
• Work Modality: On-site at Castellaw Communications
• Schedule: 16 hours per week
• Compensation: $9/hr plus a $1,500 performance-based scholarship per semester
• Term: Fall 2027 and Winter 2028