Lifecycle and Engagement Marketing Intern

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    Rocket

    10,001+ employeesDetroit, Michigan, United StatesFinancial Services
    Actively hiringPaidSummer 2027Financial Services
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    Best applied by Oct 29

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    About the role#

    As a Lifecycle and Engagement Marketing Intern, you will support our team in building communication strategies that connect with our clients. You will gain hands-on experience with marketing technology and contribute to real campaigns while working alongside cross-functional teams. This role offers the chance to learn industry practices and see how lifecycle marketing functions within a fintech company.

    What you'll do#

    • Support the development and execution of multi-channel marketing campaigns, including email, SMS, and push notifications.
    • Assist in building and refining client audience segments for targeted communications.
    • Monitor campaign performance metrics and compile data insights for the team.
    • Collaborate with cross-functional partners to support communication strategy and testing.
    • Learn to use Salesforce Marketing Cloud and other martech tools.
    • Assist the creative team with campaign messaging alignment and content organization.
    • Support performance marketing testing initiatives to increase campaign effectiveness.

    What you'll need#

    • Current enrollment in or recent graduation from a Bachelor's program in Marketing, Business, Communications, or a related field.
    • Strong written and verbal communication skills.
    • Eagerness to learn marketing technology and platforms.
    • Interest in using data-driven insights to inform strategy and performance testing.
    • Curiosity about artificial intelligence and how to integrate AI tools into marketing workflows.
    • Familiarity with Salesforce Marketing Cloud or other marketing automation platforms is preferred.
    • Experience with email marketing, SMS, push notifications, or other digital channels is a plus.
    • Familiarity with spreadsheets or basic data analysis.
    • Interest in the fintech or financial services industry.

    Location & details#

    • This internship is located on-site in Detroit, Michigan.
    • The term for this position is Summer 2027.
    • This is a full-time, paid internship.
    • We do not provide sponsorship for this role.

    About Rocket

    Rocket provides mortgage services to consumers. The company operates within the financial services sector. It is a public company with over 10,000 employees. The organization maintains a workforce of 11,258 people.

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