About the role#
This internship offers hands-on experience in creative writing, content development, and editorial planning. You will work with writers, editors, and product teams to create content for greeting cards and related products. The role focuses on developing concepts that build connections with consumers.
What you'll do#
- Write original copy for greeting cards and Hallmark products.
- Research trends, voices, and cultural insights relevant to Gen Z and Gen Alpha.
- Learn how Hallmark plans and curates greeting card programs.
- Analyze editorial content and consumer data to find new opportunities.
- Develop concepts that connect with consumers.
- Collaborate with writers, designers, and product teams.
- Present your creative work and recommendations to business leaders.
What you'll need#
- Current enrollment in a bachelor's degree program for English, Journalism, Communications, Creative Writing, Advertising, Marketing, Public Relations, or a related field.
- A graduation date between December 2027 and May 2030.
- Strong writing and editing skills.
- Interest in content creation, publishing, media, or product development.
- Understanding of social and cultural trends for Gen Z and Gen Alpha.
- Experience from coursework, student organizations, freelance work, or personal projects.
- A portfolio or writing samples are encouraged but not required.
Location & details#
- This is a full-time, paid internship for Summer 2027.
- The program lasts 12 weeks, starting in late May and ending in early August.
- This position is hybrid, requiring work from the headquarters in Kansas City, Missouri, and your local summer residence.
- Relocation to the Kansas City metro area is required for this role.
About Hallmark Cards
Hallmark Cards is a family-owned business headquartered in Kansas City, Missouri. It operates a diverse portfolio that includes greeting cards, gifts, and home decor. The company also owns the Crayola brand and manages several cable networks under Hallmark Media. Its operations extend to real estate through the Crown Center campus.
How to get in at Hallmark Cards
Applying early to Hallmark Cards gives you a distinct advantage because recruiters often review candidates as they arrive. Intern Insider sends an instant alert the moment a role matching your target is published anywhere, so you apply among the first before the pile grows. This helps you stay ahead of the crowd in a competitive process. You can also improve your chances by reaching out to the right people. Intern Insider surfaces the recruiters behind the company roles so you can reach out directly to ask about the position or a referral, which materially improves response rates. Connecting with a human being is often more effective than submitting your resume into a general queue.
