About the role#
FatCat Strategies is looking for a PPC and Paid Social Intern to join our team. You will plan, execute, and optimize paid media campaigns across search and social platforms. Your work will focus on driving qualified traffic and increasing conversions for our home improvement clients. You will work alongside internal teams to ensure our paid media strategies align with broader marketing goals.
What you'll do#
- Develop and manage campaigns on Google Ads, Microsoft Ads, Meta, and Nextdoor.
- Conduct keyword research, audience targeting, and campaign setup.
- Analyze performance data to identify trends and optimization opportunities.
- Manage budgets to maximize ROI and hit performance KPIs.
- Collaborate with creative and content teams to optimize ad copy and landing pages.
- Run A/B tests on creative, audiences, and ad copy.
- Provide data-driven reports and strategy recommendations to clients.
- Coordinate with SEO, analytics, and account teams to support integrated marketing strategies.
What you'll need#
- At least 1 year of hands-on experience managing PPC and paid social campaigns.
- Working knowledge of Google Ads, Microsoft Ads, Meta, LinkedIn, and Nextdoor.
- A proven track record of building and optimizing campaigns that drive measurable results.
- Ability to interpret performance data to make optimization decisions.
- Advanced proficiency in Excel or Google Sheets.
- Strong written and verbal communication skills.
- Experience managing multiple accounts and priorities.
- Ability to collaborate across creative, SEO, and analytics departments.
- Pursuing or holding a degree in Marketing, Communications, or Business Administration.
Location & details#
- This position is based on-site in Raleigh, North Carolina.
- This is a paid, part-time internship with a rolling start date.
About FatCat Strategies
FatCat Strategies is an advertising services firm based in Raleigh, North Carolina. Founded in 2002, the company provides marketing support specifically for home improvement contractors. It offers services including web design, lead generation, and search engine optimization. The team consists of 19 employees.
How to get in at FatCat Strategies
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