About the role#
As a Marketing Campaign Co-op, you will support our creative and analytical marketing efforts. You will help build and track campaigns that reach our audience across multiple digital channels. This role blends creative content development with data-driven analysis to improve our marketing strategy.
What you'll do#
- Write and edit blog posts, social media content, email campaigns, and landing pages.
- Research topics, keywords, and industry trends to support content planning.
- Maintain a consistent brand voice across all marketing channels.
- Collaborate with designers and marketers to align content with campaign goals.
- Analyze content performance, including open rates, click-through rates, and engagement.
- Track website traffic, user behavior, and campaign metrics using Google Analytics.
- Create dashboards and reports to communicate marketing results.
- Run A/B tests on subject lines, copy, and page layouts to optimize performance.
- Provide insights to inform content strategy and lead generation.
- Conduct competitive research and audience analysis to guide messaging.
What you'll need#
- Enrollment in a Marketing or Communications program.
- Previous internship or volunteer experience in a marketing or communications role.
- Familiarity with content management systems like WordPress or Webflow.
- Experience writing or editing for a blog, newsletter, or social media account.
- Understanding of SEO principles and keyword research tools such as SEMrush or Ahrefs.
- Basic design skills in Canva, Figma, or Adobe Creative Suite.
- Exposure to email marketing tools like HubSpot, Mailchimp, or Customer.io.
- Comfort using Excel or Google Sheets for data organization and analysis.
- Experience with analytics platforms like Google Analytics or Looker Studio.
- Knowledge of marketing funnels and customer journeys.
- Interest in learning marketing automation and CRM platforms.
Location & details#
- Location: Mississauga, Ontario, Canada.
- Work Modality: Hybrid.
- Employment Type: Full-time co-op.
- Compensation: $25 to $27 per hour.
About Appficiency Inc.
Appficiency Inc. is an IT services and consulting firm based in Mississauga, Ontario. The company specializes in enterprise technology, including ERP implementation and AI-led transformation. It operates as a Premier Oracle NetSuite Alliance Partner and maintains a global presence across countries such as Canada, the United States, and India. The firm employs between 51 and 200 people and serves sectors including manufacturing, healthcare, and media.
How to get in at Appficiency Inc.
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