About the role#
We are looking for a Digital Content Excellence Intern to help evaluate, optimize, and standardize digital content across our product portfolio. You will work with our Digital Content team to ensure our brands maintain high quality and consistency across various eCommerce platforms. This role involves analyzing content performance, identifying gaps, and building resources that support our digital strategy.
What you'll do#
- Audit Product Detail Pages (PDPs), imagery, and brand content across key retailer sites.
- Assess content against established standards for quality, completeness, and consistency.
- Identify opportunities to improve the consumer experience and close content gaps.
- Research competitive brands to document best-in-class digital content examples.
- Create content scorecards to track and evaluate content health.
- Develop a digital content toolkit, including standardized templates, frameworks, and best-practice guides.
- Organize examples of effective PDP content, such as videos, comparison charts, and retailer-specific assets.
- Present your findings, insights, and recommendations to key stakeholders.
- Deliver a scalable content resource for future team initiatives.
What you'll need#
- Currently pursuing a Bachelor's or Master's degree in Marketing, Communications, Business Administration, or a related field.
- Strong interest in eCommerce, digital content strategy, and consumer behavior.
- Proficiency in Microsoft PowerPoint with the ability to create polished, visual presentations.
- Analytical mindset with an eye for detail and identifying patterns.
- Strong verbal and written communication skills.
- Preferred: Experience with Figma or Adobe Creative Suite, and an understanding of SEO fundamentals or retail media content.
- Preferred: Prior experience with research, audits, or competitive analysis projects.
Location & details#
- Location: Grand Rapids, Michigan.
- Modality: On-site.
- Term: Summer 2027 (May 11 to August 12).
- Status: Full-time, 40 hours per week.
- Compensation: Paid internship.
About Perrigo Company plc
Perrigo Company plc operates within the manufacturing industry. Founded in 1887, the company maintains its headquarters in Dublin. It functions as a public company with a workforce between 5,001 and 10,000 employees. The business produces over-the-counter health products and infant formula.
How to get in at Perrigo Company plc
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