Marketing Analytics Intern

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Kensington

501-1,000 employeesToronto, ONTravel Arrangements
Actively hiringPaidTravel Arrangements
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Best applied by Nov 21

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About the role#

As a Marketing Analytics Intern, you will work hands-on with web analytics platforms to turn raw data into insights that shape real marketing decisions. You will partner with marketing stakeholders across various channels, advising on campaign strategy and helping the team understand performance. This role is autonomous. You will own your work and lead a stretch project in marketing or analytics to present to the team by the end of your internship.

What you'll do#

  • Gather, clean, and analyze web data for marketing teams. Track traffic, engagement, and conversion trends.
  • Translate data findings into clear, actionable recommendations.
  • Connect marketing spend to results. Identify overperforming and underperforming campaigns.
  • Build dashboards in Amplitude or Power BI so stakeholders can see results and self-serve answers.
  • Meet with marketing partners to understand goals and define success metrics.
  • Drive a larger initiative or stretch project such as an attribution analysis, A/B test readout, or customer journey study.

What you'll need#

  • Experience with web analytics platforms such as GA4, Amplitude, Adobe Analytics, or equivalent.
  • Experience working with fragmented data from multiple sources.
  • Advanced Excel skills including pivot tables, lookups, and data modeling.
  • Proficiency in SQL and/or Python for querying, cleaning, and analyzing data.
  • A curious mindset and a desire to understand user behavior through data.
  • Strong communication skills and the ability to explain findings to non-technical audiences.
  • Interest in data, marketing, and UI/UX.
  • Ability to work as a self-starter in an environment with ambiguity.

Location & details#

  • This is a full-time, hybrid role based in Toronto, Ontario.
  • The position is paid and follows a rolling term.

About Kensington

Kensington provides personalized travel arrangements for clients across more than 120 countries. The company organizes tours, cruises, yacht charters, villa rentals, and private jet travel. It employs 736 people and maintains offices in Toronto and Wilmington. The organization is privately held.

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