About the role#
This internship places you within the Consumer Connections Strategy team to explore how Hershey brands connect with consumers through culture, content, and media. You will focus on a single business challenge throughout the summer, developing a strategic recommendation that combines consumer insight with brand storytelling. This role moves beyond traditional marketing tasks by asking you to identify where current approaches may not fully reach younger audiences.
What you'll do#
- Collaborate with brand and marketing teams to define business goals and consumer barriers.
- Translate complex inputs into clear, consumer-first insights.
- Design a culturally relevant, platform-appropriate concept, such as social-first content, creator collaborations, or digital experiences.
- Work with internal partners to evaluate feasibility, brand standards, and execution.
- Connect your ideas to brand objectives, consumer engagement, and long-term growth.
- Incorporate feedback from strategy, media, and agency partners to refine your work.
- Deliver a final presentation to Consumer Connections and Brand leaders, including an executive-level discussion on next steps.
What you'll need#
- Current enrollment in a bachelor’s, MBA, or master’s degree program in Marketing, Communications, Business, or a related field.
- A strong interest in consumer behavior, culture, and digital platforms.
- The ability to synthesize information into a clear and compelling narrative.
- Comfort collaborating across teams and sharing ideas.
- A curious and thoughtful approach to learning how brands are built.
- No prior CPG experience is required.
Location & details#
- Location: Hershey, Pennsylvania.
- Term: Summer 2027 (10 to 12 weeks).
- Modality: Hybrid.
- Employment: Full-time and paid.
About The Hershey Company
The Hershey Company is a manufacturer of snacks and confectionery products. Founded in 1894, the company is based in Hershey, Pennsylvania. It manages a portfolio of over 85 brands across the confection, salty, and functional snack categories. The organization employs more than 11,000 people and operates as a public company.
How to get in at The Hershey Company
Applying early gives you a distinct advantage at The Hershey Company, as recruiters often review candidates as they arrive. Intern Insider sends an instant alert the moment a role matching your target is published anywhere, so you apply among the first before the pile grows. This helps you avoid the frustration of submitting an application to a role that has already been filled. Reaching out to recruiters directly often beats applying into a queue, as it allows you to ask about the role or a referral. Intern Insider surfaces the recruiters behind the company's roles so you can connect with them, which materially improves your response rates. It is a more effective way to navigate the hiring process than relying on standard portals.
