About the role#
The Marketing Strategy Development team is seeking an intern to support the creation of audience, message, measurement, and spend strategies. You will focus on insights gathering, strategic planning, storytelling, and evaluating the impact of marketing initiatives. This role involves building relationships with internal partners and agency collaborators to help define and execute marketing frameworks.
What you'll do#
- Participate in the planning, prioritization, and execution of marketing frameworks and guidance.
- Serve as a liaison between internal stakeholders and agency partners to inform campaign work.
- Analyze market conditions, target customer insights, and develop forecasts.
- Plan and produce strategy artifacts, including audience definitions, messaging frameworks, measurement plans, and campaign briefs.
- Coordinate the communication of strategic direction and tactical messages.
- Optimize programs and tactics to maximize budgets and customer impact.
- Research and draft recommendations on current issues and emerging trends.
What you'll need#
- Currently enrolled as a Junior or Senior in an undergraduate program with a graduation date of December 2027 or later.
- Minimum GPA of 3.25.
- Strong interest in marketing development, consumer insights, and strategy.
- Basic understanding of marketing concepts and research or analytics.
- Creative and analytical mindset with the ability to think strategically.
- Strong written and verbal communication skills.
- Collaborative working style.
- Must be a full-time student and eligible to lawfully work in the U.S. immediately without sponsorship.
- Must reside within the continental U.S. for the duration of the internship.
Location & details#
- Location: Bloomington, Illinois (Hybrid).
- Term: Summer 2027 (June 2, 2027 - August 11, 2027).
- Schedule: Monday-Friday, 38.75 hours per week.
- Compensation: $25.00 per hour plus a $2,000 stipend.
About State Farm
State Farm is a provider of insurance and financial services. The company offers auto, health, and life insurance products. Founded in 1922, it maintains its headquarters in Bloomington, Illinois. It operates as a privately held organization with over 112,000 employees.
How to get in at State Farm
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