About the role#
As a Marketing Data Science Intern, you will work with data scientists and marketing professionals to support strategies for improving marketing effectiveness. You will build and refine predictive models, analyze customer behavior, and support optimization efforts across our product lines. This position offers exposure to advanced analytics, machine learning, and data-driven marketing strategies.
What you'll do#
- Support the development of predictive models that forecast customer behaviors, including churn, lifetime value, and purchase propensity.
- Participate in data preparation, model training, and validation.
- Work on media spend attribution models and help structure data for analysis.
- Assist in scenario planning for marketing optimization.
- Analyze large datasets to identify trends in customer segments, behavior patterns, and marketing performance.
- Contribute to the personalization of marketing campaigns using data insights.
- Collaborate with marketing, sales, and product teams to address their data needs.
- Communicate data insights and recommendations to various stakeholders.
What you'll need#
- At least two years completed toward a Bachelor’s degree in Statistics, Mathematics, Economics, or Engineering.
- Familiarity with Python, R, or SQL.
- Basic knowledge of data manipulation and visualization tools like Tableau or Looker.
- An interest in predictive modeling, machine learning, and data-driven marketing.
- A strong interest in digital marketing and acquisition strategies.
- Familiarity with platforms such as Google, Meta, or TikTok.
- An analytical mindset with the ability to draw conclusions from data.
- Excellent written and verbal communication skills.
- Creativity and a willingness to contribute ideas to marketing campaigns.
- Enrollment in a 4-year undergraduate degree program with a graduation date between December 2027 and July 2029.
- You must not require sponsorship for an employment visa.
Location & details#
- Location: New York, New York.
- Term: Summer 2027 (June 7, 2027 - August 13, 2027).
- Modality: Hybrid and on-site.
- This is a paid, full-time internship.
About Dow Jones
Dow Jones provides news and business information to consumers and organizations globally. The company maintains large news-gathering operations and produces content across print, digital, mobile, and live event formats. Its portfolio includes publications such as The Wall Street Journal, Barron, and MarketWatch. The organization is based in New York and employs over 24,000 people.
How to get in at Dow Jones
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