Strategic Marketing Intern - Analytics & Segmentation

    Watts Water Technologies logo

    Watts Water Technologies

    5,001-10,000 employeesFounded 1874North Andover, MAWholesale Building Materials
    Actively hiringPaidSummer 2027Wholesale Building Materials
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    Best applied by Sep 14

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    About the role#

    This summer internship is part of the Corporate Marketing team. You will support a strategic initiative to improve visibility into sales performance across key end-market verticals. You will use data analysis and customer segmentation to transform product-level sales data into business insights and build a framework for ongoing market reporting.

    What you'll do#

    • Consolidate and organize multiple years of product-level sales data into a clean, documented dataset.
    • Partner with Marketing leadership to establish end-market vertical segmentation standards and taxonomy.
    • Develop classification logic based on products and bills of materials to identify end-market verticals.
    • Analyze sales, customer, and transaction data to identify trends and business opportunities.
    • Conduct outreach with agency representatives and distributors to validate customer information.
    • Create and maintain dashboards, reports, and visualizations for leadership.
    • Document methodologies, assumptions, data sources, and classification rules.
    • Collaborate with Sales, Marketing, Finance, and Operations teams.
    • Develop recommendations to improve future data collection processes.
    • Assist with other projects and duties as assigned.

    What you'll need#

    • Current student with senior status pursuing a bachelor’s degree in Marketing, Business Administration, Economics, Strategy, Market Research, or a related field.
    • Advanced proficiency in Microsoft Excel, including PivotTables, Power Query, and lookup functions.
    • Experience with SQL, Python, or other data analysis tools.
    • Ability to organize, analyze, and interpret large datasets.
    • Strong communication and stakeholder engagement skills.
    • Attention to detail and the ability to manage multiple priorities.
    • Commitment to integrity, accountability, and respect in all interactions.
    • Understanding of applicable laws, policies, and regulations.
    • Ability to successfully establish employment eligibility and complete background checks.
    • Preferred: Experience building dashboards in Power BI or Tableau, prior internship or project work involving real-world data analysis, and exposure to B2B or industrial manufacturing environments.

    Location & details#

    • Location: North Andover, Massachusetts.
    • Term: Summer 2027.
    • Modality: Hybrid (in-office Monday through Wednesday, remote Thursday and Friday).
    • Employment: Full-time internship.
    • Compensation: $21-$23 per hour.

    About Watts Water Technologies

    Watts Water Technologies produces water systems for residential, industrial, and municipal buildings. The company manufactures products for plumbing, HVAC, water quality, and drainage. Founded in 1874, the firm maintains its headquarters in North Andover, Massachusetts. It operates as a public company listed on the New York Stock Exchange.

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