About the role#
The Marketing Intern will collaborate with our team to create social media content that brings the brand to life. This role focuses on short-form video, brand storytelling, and photo shoot support. You will gain hands-on experience in social media marketing and learn how a lifestyle brand connects with its audience across digital platforms.
What you'll do#
- Create engaging short-form video content, specifically for Instagram Reels.
- Assist with brainstorming, planning, filming, and editing social content.
- Identify trends and recommend ways to adapt them for our audience.
- Develop concepts that highlight products, seasonal launches, events, and behind-the-scenes moments.
- Write or assist with captions and supporting social media copy.
- Participate in content planning sessions and maintain the social media content calendar.
- Track social media performance to see what resonates with our audience.
- Contribute to photo shoot strategy by brainstorming concepts and researching inspiration.
- Assist with photo shoot preparation, including sourcing props and coordinating logistics.
- Provide on-set support by organizing props and filming behind-the-scenes content.
- Support additional day-to-day marketing projects.
What you'll need#
- Current pursuit of a degree in Marketing, Communications, Digital Media, Advertising, or a related field.
- Experience creating short-form video content for Instagram Reels, TikTok, or similar platforms.
- Familiarity with video-editing tools such as Adobe Premiere Pro or Canva is a plus.
- A portfolio or examples of your social media content.
- Ability to manage multiple creative projects while maintaining brand consistency.
Location & details#
- Location: Lexington, Kentucky (On-site at our corporate office).
- Type: Paid, part-time internship.
- Term: Rolling start and end dates.
About The Beaufort Bonnet Company
The Beaufort Bonnet Company is a children's lifestyle brand that designs clothing and accessories for babies and children. Founded in 2012, the company produces items inspired by traditional patterns and heirloom quality. It operates a network of retail stores and specialty boutiques across the United States. Based in Lexington, Kentucky, the organization maintains a staff of approximately 66 employees. Oxford Industries acquired the brand in 2017.
How to get in at The Beaufort Bonnet Company
Applying early is a significant advantage when pursuing an internship at The Beaufort Bonnet Company. Intern Insider sends an instant alert the moment a role matching your target is published, so you can apply before the pile grows and your resume gets lost. Getting your application in during the first wave of candidates often ensures you are seen by the hiring team. You can use Intern Insider to identify the specific recruiters behind the company's roles, which allows you to reach out directly to ask about the position or a referral. This direct approach often improves your response rates compared to submitting into a general queue. Connecting with the right person shows genuine interest and helps you stand out in a competitive process.
