About the role#
Consumer shopping habits are changing, and New Balance is adapting its strategy to match. As an Emerging eCommerce Channels Co-op, you will join the North America ecommerce team to test ideas and build experiences across New Balance Reconsidered, social commerce, and AI-powered shopping. You will also gain exposure to how we operate our liquidation channel, Joe’s New Balance Outlet.
This role is for someone who can figure out what work needs to be done. While you will have team support, you should be ready to investigate open-ended questions, form a point of view, and move ideas forward.
What you'll do#
- Research and evaluate emerging channels including recommerce, social commerce, and AI-powered shopping to identify new opportunities.
- Support the growth of New Balance Reconsidered by evaluating site performance and monitoring other resale retailers for consumer experience inspiration.
- Assist with social commerce initiatives, including product readiness, storefront experience, promotional set-up, and performance analysis.
- Investigate how AI-powered shopping surfaces products and assess ways to improve product information and discoverability.
- Gain exposure to the liquidation channel, including assortment, merchandising, promotions, and inventory decisions.
- Partner with colleagues in merchandising, marketing, technology, and operations to help initiatives progress.
What you'll need#
- Current pursuit of a degree in business, analytics, ecommerce, or a related field.
- A proactive approach to problem-solving and the ability to work on open-ended tasks.
- Curiosity about changing shopping behaviors and digital channels.
- Comfort working with data and translating findings into practical recommendations.
- Strong attention to detail, organization, and communication skills.
- Familiarity with Excel or similar tools. Experience with ecommerce or analytics platforms is a plus.
Location & details#
- This is a full-time, paid co-op position based at our Boston, Massachusetts headquarters.
- We operate on a hybrid schedule, with in-office work required three days per week (Tuesday, Wednesday, and Thursday).
About New Balance
New Balance is a footwear and apparel manufacturer based in Brighton, Massachusetts. Founded in 1906, the company operates as a privately held corporation. It employs over 14,000 people and distributes products in more than 120 countries. The company produces gear for various sports including running, baseball, and soccer, alongside lifestyle apparel.
How to get in at New Balance
Applying early is a distinct advantage at New Balance, as recruiters often fill roles before the applicant pool becomes unmanageable. Intern Insider sends an instant alert the moment a role matching your target is published, helping you apply among the first to ensure your materials are seen before the pile grows. You should aim to be one of the first people in the queue. Reaching out to the right person can also change your outcome. Intern Insider surfaces the recruiters behind the company roles so you can reach out directly to ask about the position or a referral, which materially improves response rates. A brief, professional inquiry to the right contact often beats waiting for a system update.
