About the role#
The Group Sales & Events Intern works with the sales team to execute strategies that drive revenue and guest attendance. You will act as a brand ambassador for Adventureland, managing relationships with group clients throughout their visit. This role involves a mix of office-based administrative work and hands-on event management within the park.
What you'll do#
- Lead special projects and initiatives related to sales and events.
- Plan and execute large-scale events, including setup, management, and post-event duties.
- Manage the client database, including sales leads, inquiries, and revenue tracking.
- Prospect new leads and develop group sales campaigns.
- Assist with invoicing, payment collection, and the distribution of function sheets.
- Serve as the primary point of contact for groups, including checking them in and delivering tickets.
- Greet guests at the front gate and assist with general inquiries via phone and email.
- Participate in marketing, content creation, and field marketing activities.
- Conduct market research and data analysis to support sales goals.
- Maintain professionalism when responding to guest feedback.
What you'll need#
- A Bachelor’s degree or current enrollment in Marketing, Public Relations, Communications, Journalism, or a related field.
- At least 18 years of age.
- Exceptional customer service and communication skills, including comfort speaking to large groups.
- Proficiency in Microsoft Excel, Word, and PowerPoint.
- Ability to learn and use Salesforce CRM.
- Strong attention to detail and problem-solving abilities.
- Ability to work a flexible schedule, including evenings, weekends, and holidays.
- One year of related experience is highly desired; experience in an amusement or theme park is a plus.
- Fluency in English; bilingual skills in Spanish or other languages are a plus.
- Ability to lift, push, or pull objects weighing 20 pounds or more.
Location & details#
- Location: Altoona, Iowa.
- Work Modality: On-site.
- This is a full-time, paid internship with a rolling term.
- The role involves working in both an office setting and outdoor park environments, with potential exposure to variable weather conditions and high noise levels.
About Herschend Family Entertainment
Herschend Family Entertainment operates theme parks, aquariums, and resorts across North America. Founded in 1950, the company is a family-held business based in Peachtree Corners, Georgia. It employs over 10,000 people to manage more than four dozen attractions. The organization focuses on creating experiences for families.
How to get in at Herschend Family Entertainment
Securing an internship at Herschend Family Entertainment requires keeping a close watch on their career portal. Because roles fill quickly, Intern Insider sends an instant alert the moment a role matching your target is published anywhere. This allows you to apply among the first, ensuring your materials are seen before the applicant pile grows too large. Beyond the initial application, you should try to connect with the team directly. Intern Insider surfaces the recruiters behind the company's roles so you can reach out to ask about the position or a referral. This direct approach often improves your response rates compared to submitting through a general portal.
