About the role#
As a Category Marketing Intern, you will learn through immersion within the Category Marketing team. You will support market research, competitive analysis, and go-to-market planning for an assigned category. The internship concludes with a presentation of your findings and project work to the Executive Leadership Team.
What you'll do#
- Gather data to support the development of a category roadmap.
- Conduct primary and secondary market research on an assigned category.
- Identify and organize information on target customer segments.
- Maintain consistency of product branding and messaging materials.
- Coordinate tasks related to product launch activities.
- Draft and organize messaging and positioning materials.
- Research potential product-related events such as trade shows and webinars.
- Collect and organize Voice of Customer data and customer feedback.
- Compile competitive analysis research to identify differentiation opportunities.
- Gather customer testimonials.
- Research market pricing trends.
- Track KPIs and compile performance data.
- Present your project work to the Executive Leadership Team.
What you'll need#
- Sophomore or Junior status pursuing a degree in Marketing or Business from an accredited university.
- Excellent verbal and written communication skills.
- Strong interpersonal skills.
- Proficiency in Microsoft Office, specifically Excel, Word, and PowerPoint.
- Ability to work independently on assigned projects.
- A minimum GPA of 3.0 on a 4.0 scale is desired.
Location & details#
- Location: Rogers, Minnesota.
- Term: Summer 2027.
- Modality: On-site.
- Employment: Full time, paid position.
- Compensation: $21.00 - $28.00 per hour.
- Note: This role is not eligible for immigration sponsorship.
About Graco
Graco designs and produces fluid handling equipment for a wide range of industries. Founded in 1926, the company operates in the machinery manufacturing sector. It serves customers in fields such as aerospace, automotive, and packaging. The organization is based in Minneapolis and employs between 1,001 and 5,000 people.
How to get in at Graco
Applying early to Graco gives you a distinct advantage because recruiters review applications before the pile grows. Intern Insider sends an instant alert the moment a role matching your target is published, so you can submit your materials among the first candidates. Getting your resume in early often means it is seen by a human rather than an automated filter. You can use Intern Insider to identify the specific recruiters behind Graco roles and reach out to them directly. Asking a thoughtful question about the internship or requesting a referral can materially improve your response rates compared to submitting into a general queue. Connecting with a real person shows you have done your research and are serious about the position.
