Customer Strategy & Experience Design Student

About the role#

This student position supports the Enterprise Customer Strategy & Experience Centre of Excellence. You will contribute to the development of enterprise-wide customer strategies, journey frameworks, and experience design principles. This role involves supporting Lottery Innovation initiatives, including the discovery, design, and scaling of customer journeys to assist in the digitization of lottery games and the expansion of offerings into new channels.

What you'll do#

• Analyze customer target segments to design effective experience strategies.
• Collaborate with product marketing, customer insights, enterprise analytics, and innovation teams to develop and test new experiences.
• Inform the planning and prioritization of opportunities using customer desirability frameworks and key customer metrics.
• Apply human-centered design principles to create intuitive customer journeys.
• Use visual storytelling and service design techniques to make ideas tangible.
• Coordinate and provide direction to teams to ensure the successful implementation of CX strategies and process improvements.

What you'll need#

• Enrollment in a relevant post-secondary program, such as Business, Commerce, Communications, Psychology, or a related field.
• Understanding of design thinking and human-centered design tools, such as customer journeys, empathy maps, personas, and service blueprints.
• Proven analytical capabilities with the ability to interpret data, identify patterns, and generate actionable insights.
• Experience working with research and data to synthesize findings into insight-driven narratives.
• Effective verbal and written communication skills.
• Strong interpersonal skills with the ability to work both independently and collaboratively.

Location & details#

• Locations: Toronto, Ontario or Sault Ste. Marie, Ontario.
• Term: Fall 2026 (September to December).
• Modality: Full-time, on-site.