About the role#
The Demand Generation Intern will support the Global Demand team with internal and 3rd party marketing programs. This role involves assisting with campaign setup, execution, reporting, and asset organization to ensure programs run smoothly and deliver results. You will gain hands-on experience monitoring full-funnel programs and lead lifecycles within Salesforce.
What you'll do#
- Work with the marketing team to set up, monitor, and report on demand generation programs.
- Create and update Salesforce campaigns.
- Track campaign pacing and lead quality, identify discrepancies, and manage lead-return processes with 3rd-party vendors.
- Create and manage campaign tracking links in our UTM database.
- Assist in the development of campaign assets and manage the hand-off to external vendors.
- Verify, clean, and process lead reports from 3rd-party vendors.
- Interpret initiative pacing and ROI to support data-driven optimization decisions.
- Develop an understanding of UTM tracking, multi-channel program attribution, and the mechanics of 3rd-party partnerships.
What you'll need#
- Currently pursuing or recently completed a Bachelor’s degree in Marketing, Business, Data Analytics, Communications, or a related field.
- A strong desire to learn marketing technology.
- Prior exposure to a CRM like Salesforce or Email Marketing tools is preferred.
- Proven ability to write clearly and professionally.
- Ability to manage multiple projects simultaneously while meeting strict deadlines.
- Excellent verbal and written communication skills.
- Proficiency in Google Sheets, Docs, and Slides.
- Talent for multi-tasking and being results-oriented.
- Ability to think independently, prioritize tasks, and develop creative solutions.
- Compliance or in-house experience is a plus.
Location & details#
- Term: Summer 2027 (May 24, 2027 - August 13, 2027).
- Modality: Hybrid (requires working in the Arlington, VA office 3 days a week).
- Status: Paid, full-time internship.
- Sponsorship: Not available.
About KnowBe4
KnowBe4 provides security training and attack simulation for organizations. It focuses on human risk management and digital workforce security for both people and AI agents. The company operates from its headquarters in Clearwater, Florida. It employs over 2,600 people and serves more than 70,000 organizations.
How to get in at KnowBe4
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