About the role#
Kensington is seeking a Digital Marketing Intern to join the CX Optimization & Experimentation team for Summer 2026. This role provides hands-on experience in web experimentation and conversion optimization within a data-driven environment. You will gain exposure to performance marketing, SEO, and user experience while supporting the growth team in driving engagement across luxury travel product lines.
What you'll do#
- Support the day-to-day execution of A/B testing and conversion optimization initiatives.
- Create content briefs for editorial articles and manage the process from research through to publication.
- Assist with landing page and content performance analysis.
- Review website journeys to identify friction points in the customer experience.
- Document A/B tests and track experiment results.
- Support SEO initiatives, including content research, keyword analysis, and page performance tracking.
- Assist in analyzing user behavior data to understand how visitors interact with key pages.
- Prepare performance dashboards and translate data into insights for leadership.
What you'll need#
- Currently pursuing a degree in Marketing, Psychology, Business Administration, or Statistics.
- Strong curiosity about user behavior, conversion optimization, and digital analytics.
- Comfort working with data, including the ability to read reports, spot trends, and ask analytical questions.
Location & details#
- Location: Toronto, Ontario, Canada.
- Term: Summer 2026.
- Modality: On-site.
- Status: Full-time, paid internship.
