College Co-op: Medicare Marketing

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    Independence Blue Cross

    5,001-10,000 employeesFounded 1938Philadelphia, PAInsurance
    Actively hiringPaidrollingInsurance
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    Best applied by Oct 7

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    About the role#

    This co-op position supports the Medicare Marketing team at Independence Blue Cross. You will assist in planning and executing multi-channel marketing campaigns that support agent distribution and direct sales channels. This is a full-time, paid role based in Philadelphia.

    What you'll do#

    • Write and develop marketing content for direct mail, email, and text message campaigns.
    • Create and update materials to support various sales channels.
    • Route marketing assets through internal review and approval workflows.
    • Test digital tools and platforms for functionality.
    • Help set up and execute marketing campaigns.
    • Track performance metrics such as leads, responses, and applications.
    • Assist with budget management and invoice tracking.
    • Verify that all marketing materials follow CMS Medicare Marketing Guidelines and internal compliance standards.

    What you'll need#

    • Current Junior or Senior student status, or a recent graduate within one year of the start date.
    • A GPA of 3.0 or higher.
    • Majors in Marketing, Business Administration, or Communications.
    • Strong written and verbal communication skills for interacting with clients, vendors, and internal stakeholders.
    • Ability to work both independently and within a team.
    • Strong organizational skills and attention to detail.
    • A proactive and self-motivated approach to work.
    • An Android or iOS device compatible with the Microsoft Authenticator app.

    Location & details#

    • This role is located in Philadelphia, Pennsylvania.
    • Work is on-site.
    • The term is rolling.

    About Independence Blue Cross

    Independence Blue Cross provides health insurance to residents of southeastern Pennsylvania. Founded in 1938, the organization operates as a nonprofit entity. It employs over 5,000 people and maintains its headquarters in Philadelphia. The company focuses on health care products and services while coordinating care with medical professionals.

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