About the role#
The Marketing Intern for Connected Services supports both product marketing and communications initiatives. This role involves analyzing performance metrics, researching market trends, and assisting in the development of dealer-facing materials. You will work with cross-functional teams to help refine the customer journey and maintain consistent brand messaging.
What you'll do#
- Assist in reviewing and updating Connected Services dealer materials and support the in-dealership coaching program.
- Monitor, analyze, and report on key performance indicators like app activation rates and feature usage.
- Develop an internal data reporting communication strategy.
- Attend marketing events to observe customer and dealer engagement.
- Conduct market research and competitive analysis on tech and automotive subscription services.
- Collaborate with cross-functional partners to ensure a consistent customer journey.
- Support the launch of new training events and materials.
- Draft, edit, and proofread marketing materials including CRM emails, in-app messages, and website copy.
- Support the creation of visual content and manage creative asset adaptation with the creative team.
- Update and maintain content on the company dealer website.
- Participate in content brainstorming sessions and organize digital asset libraries.
- Identify best practices and emerging communication strategies.
What you'll need#
- An undergraduate or graduate business degree (B.Comm, BBA, or MBA) currently in progress.
- Strong communication, interpersonal, and analytical skills.
- Proficiency in Microsoft Excel, Word, and PowerPoint.
- The ability to work independently and manage your time effectively.
- A value-add mindset for delivering assignments.
- Previous work experience, specifically in the automotive sector, is an asset.
Location & details#
- Location: Oakville, Ontario.
- Term: Summer 2027 (May to August).
- Work Model: Hybrid, 4 days per week in the office.
- Employment Type: Part-time, paid internship.
- Compensation: Undergraduate students: $22.25 - $30.12 per hour. Graduate students: $31.72 - $34.89 per hour.
- Requirements: Candidates must be legally entitled to work in Canada. Sponsorship is not provided. Applicants must be returning to school in the Fall of 2027.
About Ford Motor Company
Ford Motor Company manufactures motor vehicles and provides financial services. The company operates as a public organization with over 10,001 employees. Based in Dearborn, Michigan, it focuses on the production of electric and connected vehicles. Its business activities span the automotive and mobility sectors.
How to get in at Ford Motor Company
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