About the role#
The Product-Led-Growth team builds experiences that help businesses use the TikTok advertising platform. You will work at the intersection of product strategy, data, and user experience. This internship provides hands-on experience with real business problems and high-impact projects. You will learn how product teams identify customer needs, define solutions, and measure success.
What you'll do#
- Support Senior Product Managers in shaping product strategies, roadmaps, PRDs, and user stories.
- Conduct market research, competitor analysis, customer interviews, and user behavior analysis.
- Identify SMB advertiser pain points, product gaps, and opportunities for data-driven personalization and AI-assisted growth.
- Partner with UX/UI Designers, Engineering, and Data Science teams to deliver intuitive advertiser journeys.
- Design AI-powered onboarding flows and agent-based workflows.
- Define success metrics, design A/B tests, and analyze funnel performance.
- Manage the product backlog, track execution progress, and coordinate feature delivery for growth initiatives.
What you'll need#
- Currently pursuing a Bachelor's or Master's degree in Computer Science, Engineering, Business, Economics, Data Science, or a related field.
- Strong interest in product-led growth, digital advertising, and technology-driven business impact.
- Prior internship or project experience in Product Development, Strategy, Data Analytics, Growth, Consulting, or a technical role.
- Experience with SMB growth, self-serve platforms, or AI-enabled products is highly preferred.
- Ability to synthesize insights, structure recommendations, and communicate complex product or AI-related concepts.
- Proactive mindset with strong analytical thinking and the ability to break down ambiguous problems into clear hypotheses.
- Passion for TikTok, TikTok Ads, and helping small businesses grow.
Location & details#
- Location: San Jose, California.
- Modality: On-site.
- Employment: Full-time internship.
- Compensation: $35 - $55 per hour.
- Timeline: Rolling basis.
About TikTok
TikTok operates as an entertainment provider. The company maintains a global presence with offices in cities including Los Angeles, Singapore, New York, London, and Tokyo. It employs over 92,000 people. The organization is privately held.
How to get in at TikTok
Landing an internship at TikTok requires speed because early applicants often get seen before the pile grows. Intern Insider sends an instant alert the moment a role matching your target is published anywhere, so you can apply among the first. This gives you a better chance of your resume being reviewed while the team is still actively filling the position. You should aim to be one of the first people to submit your materials. Reaching out to the right person can also improve your chances of getting a response. Intern Insider surfaces the recruiters behind the company roles so you can contact them directly to ask about the role or a referral. This direct approach often works better than waiting for a response from a general application queue.
