About the role#
We are looking for a part-time Marketing Intern to help build our pipeline of qualified leads. You will work up to 30 hours per week, researching target accounts, finding decision-makers, and running outreach that turns cold contacts into conversations. The leads you generate will go directly to our marketing team and partners to support new business opportunities.
What you'll do#
- Find the right leads by researching target industries and accounts. You will identify decision-makers who match our ideal customer profile using Apollo.io, LinkedIn Sales Navigator, and other tools.
- Qualify and enrich contacts by verifying emails, filling in company details, and scoring leads against our criteria.
- Build and run email campaigns. This includes writing personalized outreach sequences, setting up A/B tests on messaging, and managing follow-ups in Apollo.io and HubSpot.
- Support LinkedIn outreach by helping plan campaigns, including connection requests, InMail, and engagement with prospect content.
- Maintain the CRM by logging every lead, touchpoint, and response in HubSpot.
- Package qualified leads with context for the marketing team and partners.
- Track weekly performance metrics like open, reply, and meeting rates, and suggest changes based on results.
What you'll need#
- Currently pursuing or recently completed a degree in marketing, business, communications, or a related field.
- Clear, persuasive writing skills, specifically for short-form emails and messages.
- Comfort with research and detail-oriented data tasks.
- Self-motivation and the ability to organize and manage several campaigns at once.
- Curiosity about B2B sales, technology, and buying processes.
- Hands-on experience with tools like Apollo.io, HubSpot, or LinkedIn Sales Navigator is preferred.
- Familiarity with email marketing metrics such as open, reply, and bounce rates.
Location & details#
- Location: Detroit, Michigan.
- Work modality: Hybrid.
- Compensation: $25 - $35 per hour.
- Commitment: Part-time (up to 30 hours per week).
About Reply
Reply is a network of companies focused on the design and implementation of digital solutions. It develops business models using artificial intelligence, big data, cloud computing, and the internet of things. The firm provides consulting, system integration, and digital services to clients in the telecom, media, banking, and public sectors. Based in Turin, the organization operates with over 17,000 employees.
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