Performance Marketing - Fall 2026 Co-op Student

About the role#

Join the Performance Marketing team at Definity for a 4-month co-op term in Fall 2026. You will gain hands-on experience working on Sonnet Insurance and Petline Insurance brands, contributing to the day-to-day operations of large-scale marketing campaigns. This role offers exposure to media planning, campaign optimization, and the collaborative process between marketing, analytics, and brand teams.

What you'll do#

• Help execute live marketing campaigns across Google, social media, and programmatic channels.
• Support media planning by gathering data, reviewing past performance, and shaping future recommendations.
• Monitor performance dashboards to identify wins and address issues.
• Assist with A/B testing to evaluate campaign effectiveness.
• Conduct research on industry trends, competitors, and emerging marketing channels.
• Review ad creative for quality assurance prior to launch.
• Contribute to team presentations, trackers, and ongoing projects.

What you'll need#

• Enrollment in a co-op program for Marketing, Business, Data Analytics, or a related field.
• A background in creative writing or English, combined with experience using AI and technology.
• A strong interest in digital marketing and a passion for working with data.
• Excellent organizational skills, attention to detail, and comfort with numbers.
• Proficiency in Excel or Google Sheets; experience with dashboards is considered an asset.
• An eager, curious mindset and a willingness to ask questions.

Location & details#

• Location: Toronto, Ontario, Canada.
• Modality: Hybrid.
• Term: Fall 2026 (4-month duration).
• Compensation: Starts at $22.50 per hour, adjusted based on skills, education, and experience.
• Requirement: Successful completion of a background check, including criminal checks and leadership references.