About the role#
The USGA Marketing department builds awareness and drives engagement across championships, products, and services. As a Marketing and Media Intern, you will gain hands-on experience in integrated marketing strategies, creative storytelling, and data-driven media planning. This six-month role focuses on the development, execution, and measurement of campaigns, with a specific emphasis on Handicapping and GHIN. You will work across social, search, affiliate, programmatic, and display channels to support brand management and campaign performance.
What you'll do#
- Support the planning and execution of integrated marketing campaigns, including developing briefs, presentations, and marketing materials.
- Assist with campaign calendars, timelines, and creative project management, such as organizing feedback and tracking deliverables.
- Review marketing materials to ensure they align with brand standards.
- Conduct research on consumer trends and competitor activity to inform future campaign planning.
- Assist with paid marketing campaigns across social media, search, and display channels.
- Draft and proofread copy for advertisements, emails, and paid search.
- Partner with internal teams and agency partners to develop assets, run A/B testing, and monitor results.
- Gather campaign data to maintain dashboards and prepare performance recaps.
- Analyze trends to identify benchmarks and present findings on campaign effectiveness.
- Lead a capstone project focused on a specific business challenge, culminating in a presentation of research and recommendations to the Marketing team.
What you'll need#
- Current pursuit or recent completion of a bachelor's degree in Marketing, Advertising, Communications, Business, or a related field (Junior, Senior, or Post-Graduate standing preferred).
- Proficiency in Microsoft Office, specifically Word, Excel, and PowerPoint.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Creative and analytical problem-solving skills, including the ability to interpret data.
- Ability to work both independently and collaboratively.
- A willingness to learn, take initiative, and contribute new ideas.
- Knowledge of the golf and sports landscape, particularly social media, is preferred.
- Familiarity with creator and influencer marketing, digital advertising platforms (such as Meta, Google, or X Ads), CRM platforms (HubSpot or Salesforce), Google Analytics, and AI tools like ChatGPT or Claude is a plus.
Location & details#
- This is a full-time, paid internship located on-site in Liberty Corner, New Jersey.
- The term runs from March 2027 through August 2027.
- Pay is $20 per hour, subject to applicable overtime laws.
About United States Golf Association (USGA)
The United States Golf Association is a nonprofit organization founded in 1894. Based in Liberty Corner, New Jersey, the group manages golf championships and provides governance for the sport. It oversees handicapping programs and maintains the World Golf Hall of Fame. The organization employs 729 people and focuses on rules, equipment standards, and the development of American golf talent.
How to get in at United States Golf Association (USGA)
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