About the role#
As the PR Intern, you will support sample trafficking, influencer and VIP gifting, media monitoring, and seasonal initiatives. This role provides experience in brand communications, influencer marketing, and product placement within the luxury and contemporary fashion industry.
What you'll do#
- Manage sample trafficking, including check-ins, check-outs, packaging, and inventory.
- Coordinate influencer and VIP gifting by managing send-outs and tracking shipments.
- Monitor social media and digital platforms for brand mentions, influencer content, and press coverage.
- Research industry trends, media contacts, influencers, and VIP talent.
- Prepare weekly and monthly press reports and internal recaps.
- Maintain and update internal databases for stylists, influencers, and partners.
- Support showroom operations by organizing samples and assisting with appointments and fittings.
- Help with event logistics, brand activations, and presentations.
What you'll need#
- Currently enrolled in an undergraduate or graduate program and eligible to receive academic credit.
- Ability to work on-site 2-3 days per week.
- Commitment to a full academic term of at least 3-4 months.
- Strong verbal and written communication skills.
- Organized, detail-oriented, and dependable work habits.
- Demonstrated interest in fashion PR, influencer marketing, and media is preferred.
- Familiarity with Launchmetrics (Fashion GPS) and Microsoft Office (Outlook, Excel, PowerPoint) is a plus.
Location & details#
- Location: New York City, New York.
- Work modality: On-site.
- This is an unpaid internship for students receiving academic credit.
- A daily lunch stipend is provided for each day worked on-site.
About Purple Brand
Purple Brand operates in the retail apparel and fashion industry. Founded in 2017, the company focuses on designing and producing men's denim. It maintains a team of 51 to 200 employees and is based in Vancouver, British Columbia. The business prioritizes the integration of designer-level fits and hardware into accessible products.
How to get in at Purple Brand
Applying early to Purple Brand gives you a distinct advantage because recruiters review applications as they arrive. Intern Insider sends an instant alert the moment a role matching your target is published, so you can be among the first to apply before the candidate pool grows. This helps you avoid the common frustration of submitting your resume into a massive, unread pile. You can use Intern Insider to identify the recruiters behind these roles and reach out directly to ask about the position or a referral. Connecting with the right person often improves your response rates significantly compared to standard portal submissions. This approach shows you are proactive about your career and genuinely interested in the specific work Purple Brand does.
