About the role#
Parkdepot is looking for a Marketing Analyst Intern to monitor and analyze marketing efforts across paid social, SEM, SEO, email, organic social, and offline initiatives. You will work with the user acquisition and retention teams to analyze e-commerce and customer performance. Your work will help inform marketing strategy by structuring how we gauge performance and uncovering insights into customer behavior.
What you'll do#
- Monitor marketing spend to report on key metrics and surface performance issues.
- Analyze marketing performance from campaigns, audiences, and creative within vendor platforms to improve efficiency.
- Track and report changes between platform performance, last-touch reporting, and multichannel attribution reporting.
- Uncover insights based on multichannel attribution, common customer path analysis, and customer lifetime value.
- Use customer personas to develop personalized marketing plans and track the performance of segmentation.
- Analyze site behavior across channels to improve marketing efforts.
- Build reporting to centralize vendor data and compare programs.
What you'll need#
- Excellent quantitative and analytical skills.
- 1-2 years of experience evaluating marketing performance.
- Advanced experience with Excel.
- Ability to work well with individuals at all levels and across functions.
- Strong organizational and communication skills.
- Experience with Google Analytics, SQL, Looker, and multi-channel attribution models is a plus.
- Pursuing a degree in Marketing or Business Administration.
Location & details#
- Location: San Francisco, California.
- Modality: On-site.
- Commitment: Full-time.
- Terms: Paid internship with a rolling start date.
About Parkdepot
Parkdepot provides digital parking solutions to convert parking areas into automated mobility hubs. The company uses camera-based license plate recognition and artificial intelligence to manage parking without barriers or tickets. It serves various sectors including real estate, retail, and hospitality. The platform monitors parking duration and provides analytics to help property owners manage space utilization. As of late 2022, the company processes over one million parking transactions daily.
How to get in at Parkdepot
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