About the role#
As a Marketing Analyst Intern, you will monitor and analyze marketing efforts across paid social, SEM, SEO, email, organic social, and offline initiatives. You will work closely with user acquisition and retention teams to analyze e-commerce and customer performance, helping to inform marketing strategy through data-driven insights.
What you'll do#
- Monitor marketing spend to report on key metrics and identify performance issues.
- Analyze marketing performance across campaigns, audiences, and creative assets within vendor platforms to improve efficiency.
- Track and report discrepancies between platform performance, last-touch reporting, and multichannel attribution.
- Uncover insights through multichannel attribution, customer path analysis, and customer lifetime value assessments.
- Leverage customer personas to develop personalized marketing plans and track the performance of segmentation.
- Analyze site behavior across different channels to deliver insights that improve marketing efforts.
- Build and centralize reporting on marketing performance to better compare various programs.
What you'll need#
- 1-2 years of experience evaluating marketing performance.
- Excellent quantitative and analytical skills.
- Advanced proficiency in Excel.
- Strong organizational skills and the ability to communicate effectively across functions.
- Ability to transition between detailed data analysis and high-level strategic insights.
- Experience with SQL, Google Analytics, Looker, and multi-channel attribution models is a plus.
Location & details#
- Location: San Francisco, California
- Work Modality: On-site
- Commitment: Full-time
- Term: Rolling
- Status: Paid internship
