About the role#
The Orlando Pirates are looking for a Digital Marketing & Analytics Intern to support our team throughout the season. This position offers hands-on experience in professional sports marketing. You will work with our marketing team to track digital platform performance, evaluate campaigns, and turn data into insights that grow our audience and support ticket sales.
What you'll do#
- Execute and track digital marketing campaigns across social media, email, and our website.
- Monitor website traffic, audience behavior, and digital engagement.
- Track social media performance on platforms like Instagram, TikTok, Facebook, X, and YouTube.
- Create weekly and monthly reports on key performance indicators and trends.
- Identify opportunities to increase website traffic and fan engagement.
- Assist with website updates, landing pages, and digital content.
- Support email marketing tasks including segmentation and scheduling.
- Help with basic search engine optimization efforts.
- Support paid advertising campaigns on Meta and Google by assisting with setup and tracking.
- Use UTM parameters to track campaign links and conversions.
- Analyze fan data to identify trends for future marketing decisions.
- Monitor digital trends and platform updates.
- Collaborate with our graphic design, video, photography, and ticketing teams.
- Support marketing projects, game-day initiatives, and team events.
What you'll need#
- Current pursuit or recent completion of a degree in Marketing, Business, Communications, Data Science, or a related field.
- A strong interest in digital analytics, social media, or sports marketing.
- Basic knowledge of digital analytics and reporting tools.
- Familiarity with Google Analytics 4, Meta Business Suite, Google Ads, or Google Search Console is a plus.
- Experience with email platforms like Mailchimp, Constant Contact, or HubSpot is helpful.
- A basic understanding of SEO and conversion tracking.
- Comfort using Google Sheets or Microsoft Excel to manage data.
- The ability to interpret data and communicate findings clearly.
- Strong organizational skills and the ability to manage multiple projects.
- Excellent written and verbal communication skills.
- A proactive mindset and a willingness to share new ideas.
Location & details#
- This role is based in Orlando, Florida.
- This is an on-site, unpaid internship.
- You must be willing to work occasional evenings, weekends, and holidays.
- You must have reliable transportation for games, events, and other in-person responsibilities.
About Orlando Pirates
Orlando Pirates is a professional arena football organization. The team operates out of the KIA Center in Orlando, Florida. It is a privately held company with a staff size between 11 and 50 employees.
How to get in at Orlando Pirates
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