About the role#
Edkey Inc. is hiring a Marketing Manager to lead student acquisition efforts. You will manage marketing strategies for both traditional schools and online programs. This role focuses on building brand awareness, generating qualified leads, and guiding families through the enrollment journey. You will work closely with leadership and school administrators to showcase educational opportunities and meet enrollment goals.
What you'll do#
- Develop and execute enrollment marketing strategies aligned with school capacity and program priorities.
- Manage multi-channel campaigns using paid advertising, social media, search marketing, email, and community outreach.
- Oversee the annual marketing calendar and allocate resources effectively.
- Analyze enrollment trends, demographics, and market opportunities to refine targeting.
- Plan and optimize digital advertising on platforms like Google Ads and Meta.
- Manage SEO, website content, landing pages, and conversion optimization.
- Coordinate school tours, open houses, and community events.
- Create marketing materials including brochures, videos, and digital advertisements.
- Build lead nurturing workflows and track performance metrics like cost per lead and return on marketing investment.
- Present data-driven insights and strategic recommendations to district leadership.
What you'll need#
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- 3 to 5 years of experience in marketing, digital advertising, or lead generation.
- Proven success in managing campaigns that improve conversion rates and achieve measurable results.
- Strong understanding of SEO, paid search, email marketing, and analytics.
- Proficiency with CRM platforms, marketing automation tools, and performance dashboards.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and stakeholders simultaneously.
- Experience in K-12 education, charter schools, or virtual academies is preferred.
- Familiarity with K-12 enrollment cycles and student information systems is a plus.
Location & details#
- Location: Mesa, Arizona, United States.
- Employment: Full-time.
- Compensation: This is a paid position.
About Edkey® Inc.
Edkey Inc. is a non-profit organization founded in 1994. It provides operational and educational support for a network of 26 public charter schools in Arizona. The organization serves approximately 11,000 students across these institutions. Its programs include specialized instruction for students with autism, emotional disabilities, and hearing impairments.
How to get in at Edkey® Inc.
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