Marketing Data & AI Analyst Student

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    BlackBerry

    1,001-5,000 employeesWaterloo, OntarioSoftware Development
    Actively hiringPaidWinter 2027Software Development
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    About the role#

    We are looking for a detail-oriented student to join our team for the Winter 2027 term. This role focuses on marketing analytics, campaign measurement, and the integration of AI tools into our reporting workflows. You will work with our marketing technology stack to help improve data accuracy and provide actionable insights.

    What you'll do#

    • Support campaign reporting and performance measurement activities.
    • Gather and organize data from various marketing platforms.
    • Create and maintain dashboards using Tableau, Google Analytics 4, and Salesforce.
    • Explore and develop AI-assisted workflows for data preparation and insight generation.
    • Identify practical AI use cases, such as reporting agents for social channels.
    • Collaborate with the team to define KPIs and evolve our marketing data architecture.
    • Conduct data quality checks to ensure consistency.
    • Document reporting processes and data definitions.
    • Research best practices and communicate findings to internal teams.

    What you'll need#

    • Current enrollment in a post-secondary program for Business, Marketing, Data Analytics, or a related field.
    • Experience with Google Analytics and Google Tag Manager.
    • Practical experience building dashboards in Tableau, Looker, or similar tools.
    • Familiarity with data structures, data quality, or reporting governance.
    • An interest in AI, automation, and how these tools apply to marketing operations.
    • Strong analytical skills and business acumen.
    • Ability to document technical concepts and translate them into business value.
    • Strong communication skills and a detail-oriented approach.

    Location & details#

    • Location: Waterloo, Ontario, Canada.
    • Term: Winter 2027 (4 months).
    • Modality: On-site.
    • Employment type: Full-time.

    About BlackBerry

    BlackBerry develops software and services for critical systems, communications, and operations. The company focuses on safety-critical environments including software-defined vehicles, robotics, and medical devices. It also provides secure communication tools for governments and infrastructure operators. Based in Waterloo, Ontario, the company maintains a workforce of nearly 2,000 employees.

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