The same resume rarely works for both an investment bank and a marketing agency. Business covers a lot of ground, and each corner of it reads resumes differently. This guide builds on our university internship resume guide with advice for specific roles in finance, consulting, marketing, HR, operations, and entrepreneurship, plus how to adjust for different company types.
Finance internships, whether investment banking, corporate finance, or accounting, demand professionalism, analytical skill, and attention to detail. The fastest way to show all three is with numbers.
Finance recruiters love numbers. Put a metric on everything you've done: the size of budgets handled, cost savings, revenue growth, the volume of data analyzed. "Analyzed a $500K portfolio and identified cost reductions of 10%" conveys scale and impact in one line.
We watch the career pages of 200,000+ companies and post new internships the moment they go live. Set your preferences once and get matched with roles that fit.
For investment banking, emphasize high achievement, finance club involvement, and valuation or analysis projects. Show you can handle intense workloads and detail: "Built a DCF model for a case competition, achieving a top-3 finish."
For corporate finance, highlight cross-functional teamwork and budgeting experience. Something like "Collaborated with marketing department to develop a business case for new product launch, including ROI analysis."
For accounting, focus on accuracy and process. Note accounting internships, relevant coursework, and experience with audits or accounting software. Detail-oriented lines stand out here: "Reconciled 100% of accounts with zero errors."
Across all of these, pick action verbs that imply analysis and improvement: analyzed, optimized, reduced.
Consulting internships look for leadership, problem-solving, and the ability to drive results. Firms read resumes with those three filters on, so build yours around them.
Give leadership its own space. An "Extracurricular Leadership" section showcases roles where you led or initiated something. Consulting firms specifically want to see leadership and entrepreneurial drive outside of academics.
Start each bullet with an action verb that signals one of the three:
Leadership: led, organized, mentored
Problem-solving: solved, analyzed, improved
Impact: achieved, generated, saved
For example: "Led a team of 5 to develop a market entry strategy resulting in a 15% revenue growth for a client project."
Quantify relentlessly. Consulting is a field obsessed with quantifying things, so nearly every achievement should carry a number: the size of the team you led, the percentage improvement, the money saved, the number of people affected.
Keep the presentation conservative too. Consulting recruiters favor a clean, classic format with no flashy designs, photos, or multiple columns. The content of your resume should stand out, not its format.
One more habit: translate technical or school-specific jargon into plain business language. Instead of "Developed linear regression model for econ problem set," write "Built a predictive model to forecast industry trends, improving accuracy by 20%."
Marketing internships, from digital to product to brand to market research, want to see creativity and the results it produced.
Show you know the field. Use its vocabulary: brand strategy, campaign development, social media engagement, SEO, content creation, market research. "Developed a multi-channel social media campaign to increase brand awareness" reads like someone who has done the work. Personal projects count too. A blog you write or a social account you manage shows real enthusiasm.
Include creative projects, but always tie the creative work to an outcome:
"Created and curated content for Instagram, boosting follower count by 50% in 4 months"
"Developed a marketing strategy for a case study brand, focusing on storytelling and brand messaging"
Marketing is metrics-driven, so quantify any increase in engagement, reach, conversion, or sales:
"Increased website traffic by 25% through SEO improvements"
"Boosted email click-through rate from 2% to 5% by A/B testing subject lines"
Show range across hard and soft skills. On the technical side: Google Analytics, SEO and SEM tools, social media platforms, email marketing software, Adobe Creative Suite. On the softer side: content creation, writing, event planning, brand storytelling.
Two smaller things help: mention familiarity with current industry trends (social media algorithm changes, emerging platforms), and for design-focused roles, link to an online portfolio.
HR internships run on people skills, organization, and confidentiality, so pull from any experience that proves them, even outside formal jobs:
"Organized and led training for 20 new volunteers in campus organization's orientation program"
"Managed recruitment for club events, attracting 50+ attendees through targeted outreach"
Write bullets that reflect strong communication, conflict resolution, and teamwork:
"Mediated conflicts as resident advisor, resolved 95% of incidents without escalation"
"Coordinated weekly newsletters to 300 students as Club Communications Chair"
Use the terminology that shows up in HR postings: employee relations, onboarding, performance reviews, talent acquisition, training and development, and HRIS systems like Workday or ADP.
If you've handled confidential data or been trusted with sensitive information, say so: "Entrusted with private student data as departmental assistant, maintained 100% confidentiality."
These roles value analytical thinking and process improvement. Show that your analysis led somewhere:
"Analyzed sales data to identify process bottlenecks, reducing order processing time by 20%"
"Developed a dashboard to track KPIs, enabling 15% faster weekly report generation"
List the tools you actually know: Excel (advanced use, pivot tables), SQL, Tableau or another data visualization tool, Python or R if you have them, ERP systems like SAP or Oracle, project management tools, and Lean or Six Sigma concepts.
Highlight times you spotted a problem and fixed it:
"Initiated an inventory tracking system for campus food pantry, reducing stockouts by 30%"
"Automated routine data entry tasks, saving team 5 hours weekly"
Verbs like optimized, improved, automated, and streamlined belong in these bullets, along with phrases like "reduced cycle time."
These roles also sit between departments, so show collaboration:
"Collaborated with marketing team to analyze campaign performance data and presented findings to 10+ stakeholders"
"Led a team of 4 in a simulation project to optimize supply chain routes"
Founding something, even something small, shows initiative, creativity, and the ability to handle varied responsibilities.
Treat your venture like real experience. List your role as Founder, Co-Founder, or Owner, even for a small campus operation: "Founded a campus retail startup; managed product sourcing, marketing, and finances."
Lead with impact and metrics:
"Developed a mobile app and grew it to ~5,000 users in 8 months with zero marketing budget"
"Secured $10,000 in seed funding through a pitch competition"
"Achieved $50K in sales in first year"
Show the multiple hats you wore:
"Handled marketing, customer service, and logistics as founder, demonstrating adaptability in a fast-paced environment"
"Taught myself web development to create company website, saving $2,000 in development costs"
If the venture didn't survive, frame it around what you built and learned rather than how it ended: "Founded an e-commerce business; learned hands-on about digital marketing and inventory management while reaching 200+ monthly customers at peak."
Treat significant class projects like job experience: "Marketing Strategy Project: Developed a go-to-market plan for a hypothetical product, including market analysis and a 10-page strategy document; received an A and professor commendation."
Case competitions earn a line whether you won or not:
"Winner, Deloitte Business Case Competition 2024 (out of 10 teams)"
"Participated in XYZ Case Competition: developed a business plan for a fintech startup in 48 hours with team of 4; advanced to finals"
Club roles work best when they show leadership and outcomes, not just membership:
"Vice President, Entrepreneurship Club: Organized 5 speaker events with startup founders, increasing club membership by 30%"
"Treasurer, Economics Society: Managed a $5,000 annual budget, introduced cost-saving measures that saved 15% of funds"
Non-business activities translate fine if you frame them in business skills:
"Captain, University Soccer Team: Led 20 teammates, coordinated training schedules, and fostered teamwork"
"Event Coordinator, Cultural Club: Secured sponsorships from 5 local businesses for annual festival (raising $2,000)"
Operations: process improvement, supply chain, logistics, efficiency, data analysis, Six Sigma, inventory management
A few mechanical habits round it out. Spell out acronyms the first time ("Human Resources (HR)" rather than just HR) and use common job titles and skill names instead of obscure ones. Stay with standard fonts (Arial, Times New Roman, Calibri) at 11-12pt, use simple bullet points, and remove hyperlinks. Submit a PDF unless told otherwise, named professionally: Firstname_Lastname_Resume.pdf.
Name stands out, contact info is professional (email, phone, LinkedIn)
Essential sections included and ordered by relevance
One page, with reasonable margins and font size
Every bullet starts with a strong verb and shows an achievement
Numbers and concrete outcomes wherever possible
Industry keywords placed naturally throughout
Skills section curated for the role, technical and soft
Education complete: school, degree, graduation date, GPA if strong, honors
Leadership visible through clubs, teams, or competitions
Small adjustments made for each company type
Consistent formatting: aligned dates, consistent tense, standard font
Saved as a PDF with a professional filename
Proofread more than once
A resume that speaks the language of its target role tends to beat a generic one, and most of the work is rearranging what you already have. Pair it with a cover letter that does the same and you've covered both halves of the application.
