About the role#
The Start Your Legacy HBCU Externship is a 6-week program focused on the Sales and Marketing track. This opportunity allows students to explore consumer engagement, branding, digital marketing, and customer relationship management. Participants will receive professional development through workshops, live training, and mentoring while engaging with the Coca-Cola employee network. Please note that this is a contracted position facilitated through a third-party agency.
What you'll do#
- Dedicate one hour every Friday from 1:00 to 2:00 PM EST to interactive virtual learning and collaboration.
- Apply your knowledge and skills during the Final Showcase Competition at the in-person Atlanta onsite experience.
- Compete for award dollars based on the outcomes of the showcase competition.
What you'll need#
- Active enrollment at an HBCU with a graduation date after May 2028.
- Pursuit of an undergraduate degree in Business, Marketing, Economics, Finance, or a related field.
- U.S. citizenship or legal authorization to work in the United States.
- Ability to commit to weekly virtual sessions and attend the in-person experience in Atlanta on November 5-6, 2026.
Location & details#
- This program is remote, with the exception of the required in-person experience in Atlanta, Georgia.
- The term runs from September 28 through November 6, 2026.
- Externs receive $250 per week for participating in required sessions.
- All travel-related expenses for the in-person finale in Atlanta are covered.
