About the role#
rag & bone is seeking a Social Media Intern to support the marketing team in New York. This role focuses on strategy, content creation, and analytics. You will help bring the brand's social presence to life by contributing to the content calendar, tracking performance, and identifying emerging cultural trends. This position is unpaid and intended for college credit.
What you'll do#
- Assist in planning and maintaining the social content calendar for TikTok and Instagram.
- Monitor social trends, sounds, and formats daily to translate them into on-brand ideas.
- Support the execution of social campaigns, product launches, and key cultural moments.
- Conduct competitive analysis by tracking peer and aspirational brands across platforms.
- Help maintain organized archives of content and assets.
- Assist with reporting on content performance to help identify opportunities for optimization.
- Gain hands-on experience by assisting with the filming and editing of short-form video content.
What you'll need#
- Strong understanding of TikTok and Instagram, including current trends and best practices.
- Interest in fashion, culture, and digital media.
- Detail-oriented approach with strong organizational skills.
- Ability to work in a collaborative environment.
- Familiarity with or interest in learning reporting and performance analysis.
- Experience filming and editing video content is a plus.
- Pursuing a degree in Marketing, Communications, Media Studies, or Graphic Design.
Location & details#
- This role is located at the rag & bone headquarters in the Meatpacking District of New York, NY.
- This is an on-site position requiring attendance at the office at least 2 days per week.
- This internship is for the Fall 2026 term.
