Social Media Internship

About the role#

The Social Media Internship at Dollywood Parks & Resorts offers hands-on experience within the entertainment industry. Interns will assist the Public Relations and Social Media teams with influencer relations, content support, and community management. This program provides opportunities to apply academic theory to professional projects, build a portfolio, and develop a network within the marketing department.

What you'll do#

• Attend weekly intern meetings to discuss current projects and learn about theme park operations.
• Assist in executing interactive social media efforts, including managing influencer inquiries and scheduling content across platforms.
• Collaborate with internal teams to obtain, develop, and proof content for PR and social media campaigns.
• Support Public Relations and Social Media teams during media visits and park events.
• Monitor social media channels daily to identify opportunities or issues.
• Track social media analytics and evaluate results to help adjust strategies.
• Attend Leadership Development classes as available.

What you'll need#

• Must be 18 years of age or older.
• At least junior-level status at a college, university, or technical school.
• Concentration in Communications, Social Media, Marketing, or a related field.
• Excellent multi-tasking skills to manage daily digital content.
• Ability to safely operate company vehicles, including a valid driver’s license, proof of auto liability insurance, and an acceptable driving record.
• Availability to work a flexible schedule, including nights, weekends, and holidays.
• Ability to perform physical tasks, including lifting up to 50 lbs and working in varying weather conditions.

Location & details#

• Location: Pigeon Forge, Tennessee.
• Term: Fall 2026.
• Modality: On-site, full-time.
• Compensation: Paid internship.