Growth Marketing, Out of Home Co-op
DraftKings Inc. · Boston, Massachusetts, United States
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Apply NowAbout the role#
As a Growth Marketing Co-op, you will support the end-to-end lifecycle of Out of Home (OOH) advertising campaigns. You will gain hands-on experience in planning, creative development, execution, and performance analysis while collaborating with Marketing, Creative, and Operations teams. This role involves contributing to process improvements and exploring automation to enhance marketing operations.
What you'll do#
- Support the planning, buying, execution, and optimization of local Out of Home campaigns across static and digital formats.
- Partner with internal teams and external vendors to execute large-scale campaigns across multiple business verticals.
- Coordinate creative quality assurance by validating asset specifications, proofing creative, ensuring responsible gaming disclaimers are present, and managing final asset delivery.
- Keep campaigns on track by submitting and monitoring Jira tickets, updating project timelines in Airtable, and maintaining trackers for impressions, pacing, and invoicing.
- Conduct competitive audits and support process improvement initiatives, including testing automation tools and artificial intelligence agents to streamline operational workflows.
What you'll need#
- Currently pursuing a Bachelor’s Degree in Marketing, Advertising, Business, Communications, or a related field.
- Strong organizational and multitasking skills with the ability to manage multiple priorities.
- Experience using or a strong interest in learning project management tools such as Jira and Airtable.
- A proactive, detail-oriented mindset with a curiosity about automation and artificial intelligence.
- Collaborative approach with effective written and verbal communication skills.
- Previous experience supporting marketing campaigns through internships, co-ops, or campus organizations is preferred.
Location & details#
- Location: Boston, Massachusetts.
- Work Modality: On-site.
- Employment Type: Full-time, rolling term.
- Compensation: 16.16 USD - 20.20 USD per hour, plus benefits, bonus, and equity as applicable.
- Note: As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.
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